Marketing and advertising drives your sales—the very lifeblood of your business. The Federal Trade Commission (FTC) has very strict rules about marketing campaigns, how you can advertise, and how your products can be endorsed. Though these laws have been around for decades, new media has broadened the advertising landscape, expanding the methods in which companies can market, but also complicating how they must comply. Social media marketing campaigns, sales pages, blogs, e-mail marketing campaigns, social media contests, sweepstakes, and more all fall under the FTC’s jurisdiction.
At Antoine Law Group, APC we can analyze and review your business to create a custom compliance plan to safeguard the your marketing plan. We can address potential risk factors, put preventative measures in place, and clear the way for your business to safely thrive.